Empowering African Artisans: The sellerafrica marketplace Pitch.
Investment deck | Nov 2024
- Avg. Reading Time: 5 min
Our Vision
Join us in revolutionizing the way global customers connect with African artisans.
Key Challenges for African Businesses On A Global Stage
Why are African brands not going global at scale?
Financial Strain
Limited access to global markets restricts artists’ revenue potential, hindering economic growth.
User Disconnect
Cultural and language barriers make it challenging for artisans to reach and engage with diverse customers.
Operational Complexity
Managing orders, payments, and shipping logistics across borders is cumbersome for small businesses.
The Solution
We offer a seamless digital marketplace where African artisans can showcase their creations to a worldwide audience, creating spotlight opportunities for business in Africa.
Proven Success Metrics
Key data points that highlight our achievements and market potential.
Key data points that highlight our achievements and market potential.
Increase in user engagement and sales conversion rates
Customer satisfaction rate due to secure payment options
Market Potential:
$100M
Tap into the $100M African artisan market, fostering economic empowerment and cultural exchange.
Competitors
Takealot
Similar platform based in South Africa, however their focus is the South African Market.
www.sellerafrica.com facilitates trade between Africa, Africand, and the global market.
Konga
Specializes in artisan products but lacks global reach.
www.sellerafrica.com provides a diverse international customer base, expanding artisans’ market.
ANKA Marketplace
www.sellerafrica.com focuses on amplifying small businesses, promoting sustainable growth.
Go to Market
How are we planning to grow?
Strategic Partnerships
International collaboration with US - Africa trade chamber of commerce for trade alliance. Collaboration with local traders to source authentic African products.
Digital Marketing Campaigns
Utilize social media and influencer partnerships to drive brand awareness resulting in customer acquisintion rate of above 30%
Expansion into New Markets
Diversify product offerings and target emerging markets for growth.
Total revenue
Estimated
Our 5-year plan includes expanding to new African regions, increasing product categories, and achieving a 300% revenue growth.
Our Team
Our diverse team blends tech expertise with deep cultural insights, driving our mission to empower artisans globally.
Enny Bakers
CEO
Aaron Atkins
CFO
Kunle Somefun
COO
We are raising $20M in our Seed round
Next phase of growth :
- Technology upgrades: technology development & platform enhancements
- Growth: Marketing & vendor acquisition
- Development: Geographical expansion and logistics partnership
- Operations: Scaling and team building
Roadmap / Product plan
Q1 Product Development
Enhance language translation features and streamline payment processing for a smoother user experience.
Q2 Market Expansion
Launch targeted campaigns in Ghana and West Africa to onboard new artisan suppliers and international customers.
Q3 Operational Efficiency
Implement automated order tracking and logistics solutions to optimize cross-border shipping processes.
Q4 Growth and Scaling
Scale platform infrastructure to accommodate increased traffic and transactions, focusing on sustainable scalability.