Supermarket aisle lined with stocked grocery shelves

THE DISTRIBUTION PROGRAM

African food.
Global shelves.

Your next chapter starts in retail.

Connect your food brand with grocery, wholesale and foodservice opportunities in the U.S. and beyond.

Apply for shelf placement Speak with our team
Retail access Readiness support Long-term growth

BEYOND THE MARKETPLACE

Good products deserve
a wider audience.

We work with African food brands to assess retail readiness and explore the right distribution channels.

Grocery retail

Independent grocers, specialty stores and retail opportunities.

Wholesale

Build relationships beyond one order at a time.

Foodservice

Explore supply opportunities for restaurants and hospitality.

New markets

Prepare your brand for its next market.

HOW IT WORKS

From your business
to the next shelf.

A considered process. Practical support.
A clear next step for your brand.

  1. 01

    Apply

    Tell us about your business, products and production capacity.

  2. 02

    Review

    Our team assesses product fit, documentation and readiness.

  3. 03

    Prepare

    Identify any compliance, packaging or market-entry needs.

  4. 04

    Connect

    Approved brands explore suitable distribution opportunities.

  5. 05

    Grow

    Build supply relationships and prepare to scale.

IS YOUR BRAND A GOOD FIT?

Built for brands
ready to move forward.

Start with what you have. Missing compliance documents do not automatically disqualify your application.

  • A legally registered business
  • Consistent product quality and supply capacity
  • Clear packaging, ingredient and allergen information
  • Documented shelf life and appropriate handling
  • Willingness to meet applicable market requirements
  • Openness to wholesale pricing and distributor margins

Your produce deserves a place on the big shelves.

Register with us and take the first step toward getting your products into mainstream supermarkets across the U.S. and U.K.

We’re connecting export-ready African producers and brands to bigger markets, stronger distribution, and new retail opportunities.

From Africa to mainstream shelves.

Register today and get retail-ready.

Retailers we work with:

  • Costco Wholesale
  • Target
  • Publix
  • Asda
  • Sainsbury's
  • Waitrose
  • Kroger
  • Aldi
  • Tesco
  • Whole Foods Market
  • BJ's Wholesale Club
  • Morrisons
  • Walmart
  • Sam's Club
  • Lidl

SERVICES & FEES

Choose your next
step forward.

Choose a package, complete secure payment, then submit your application. Payment does not guarantee buyers or retail placement.

Retail placement

Retail Starter

$500one-time For brands preparing to become retail-ready.
  • Retail Readiness Assessment
  • Packaging & Label Review
  • Pricing & Margin Review
  • UPC/Barcode Review
  • Product Listing Review
  • Sell-Sheet Guidance
  • Market Positioning Recommendations
  • Retail Readiness Report
Retail placement not included. Choose package

Retail Access

$1,500one-time For retail-ready brands seeking buyer access and placement opportunities.
  • Everything in Retail Starter
  • Product Presentation to Relevant Buyers
  • Buyer Outreach
  • Up to 3 Target Retail Opportunities
  • Buyer Introduction & Follow-Up
  • Retail Onboarding Support
  • Pricing & Wholesale Strategy
  • 30-Day Placement Campaign
Success fee: 10% of the first purchase order secured through Seller Africa. Choose package

Retail Expansion

$5,000one-time For established brands ready for broader U.S. retail distribution.
  • Full Retail Readiness Review
  • Retail Buyer Presentation
  • Up to 10 Target Retail Opportunities
  • Multi-Retailer Outreach Campaign
  • Buyer Meetings & Introductions
  • Wholesale Pricing Strategy
  • Retail Onboarding Coordination
  • Distribution Strategy
  • 90-Day Placement Campaign
  • Dedicated Account Support
Success fee: 10% of purchase orders secured during the campaign. Choose package

Consulting & advisory

Strategic Consultation

$25090-minute session For founders seeking clarity on trade, growth or market-entry decisions.
  • Pre-session questionnaire
  • 90-minute virtual consultation
  • Written recommendations summary
  • Priority action checklist
Payable in full before submission. Consultation scheduling is confirmed by our team. Results and retail placement are not guaranteed. Choose package

Market Entry & Business Development Assessment

From $1,500full starting service fee For brands evaluating opportunities in the U.S. or other international markets.
  • Initial business and product assessment
  • Target-market and competitor research
  • Distribution channel review
  • Written market-entry recommendations
  • One follow-up advisory session
Checkout collects the full USD 1,500 starting service fee, not a deposit. Final scope and timelines are confirmed in writing. Any additional work or third-party costs require separate agreement. Choose package

Strategic Partnership & Distribution Advisory

From $3,500full starting service fee For organizations developing commercial partnerships and distribution strategies.
  • Business needs assessment
  • Partnership and distribution strategy
  • Target partner identification
  • Commercial engagement roadmap
  • Strategic advisory meetings
Checkout collects the full USD 3,500 starting service fee, not a deposit. Final scope and timelines are confirmed in writing. Buyer introductions and retail placement are not guaranteed. Choose package

Ongoing Advisory Retainer

From $2,000first month For businesses needing ongoing strategic support.
  • Monthly strategy sessions
  • Trade and market-entry advisory
  • Business development planning
  • Partnership development support
  • Monthly progress review
USD 2,000 for the first month, payable in full before submission. No automatic renewal. Further months, final scope and deliverables are agreed separately in writing. Choose package

Fees are quoted in USD. Paystack checkout shows the naira equivalent; Stripe charges USD. The listed consultation and project service fees are collected in full. The advisory retainer payment covers the first month only, with no automatic renewal. Final scope, timelines and deliverables are confirmed in writing. Travel, regulatory filings, third-party costs and additional implementation work are excluded unless agreed separately.

YOUR NEXT CHAPTER

Let’s find your
place on the shelf.

Start your application

Become a vendor

Applications are reviewed individually. Retail placement is not guaranteed.

A FEW THINGS TO KNOW

Good questions.
Clear answers.

Do I need to be export-ready to apply?

No. Tell us your current readiness, including anything not available yet. Our team may recommend readiness support.

Can I still sell on the marketplace?

Yes. Distribution applications are reviewed separately from marketplace selling.

What do I need for the application?

Your registered business and contact details, product portfolio, production capacity, compliance information and retail goals.

What happens after I apply?

Our team reviews your application and emails an outcome: Distribution Ready, Readiness Support Required, or Not Yet Ready.