THE DISTRIBUTION PROGRAM
African food.
Global shelves.
Your next chapter starts in retail.
Connect your food brand with grocery, wholesale and foodservice opportunities in the U.S. and beyond.
BEYOND THE MARKETPLACE
Good products deserve
a wider audience.
We work with African food brands to assess retail readiness and explore the right distribution channels.
Grocery retail
Independent grocers, specialty stores and retail opportunities.
Wholesale
Build relationships beyond one order at a time.
Foodservice
Explore supply opportunities for restaurants and hospitality.
New markets
Prepare your brand for its next market.
HOW IT WORKS
From your business
to the next shelf.
A considered process. Practical support.
A clear next step for your brand.
- 01
Apply
Tell us about your business, products and production capacity.
- 02
Review
Our team assesses product fit, documentation and readiness.
- 03
Prepare
Identify any compliance, packaging or market-entry needs.
- 04
Connect
Approved brands explore suitable distribution opportunities.
- 05
Grow
Build supply relationships and prepare to scale.
IS YOUR BRAND A GOOD FIT?
Built for brands
ready to move forward.
Start with what you have. Missing compliance documents do not automatically disqualify your application.
- A legally registered business
- Consistent product quality and supply capacity
- Clear packaging, ingredient and allergen information
- Documented shelf life and appropriate handling
- Willingness to meet applicable market requirements
- Openness to wholesale pricing and distributor margins
YOUR NEXT CHAPTER
Let’s find your
place on the shelf.
Start your application Applications are reviewed individually. Retail placement is not guaranteed.
A FEW THINGS TO KNOW
Good questions.
Clear answers.
Do I need to be export-ready to apply?
No. Tell us your current readiness, including anything not available yet. Our team may recommend readiness support.
Can I still sell on the marketplace?
Yes. Distribution applications are reviewed separately from marketplace selling.
What do I need for the application?
Your registered business and contact details, product portfolio, production capacity, compliance information and retail goals.
What happens after I apply?
Our team reviews your application and emails an outcome: Distribution Ready, Readiness Support Required, or Not Yet Ready.