“The diaspora has been sending money home for generations. We built the vehicle that finally lets that money do what capital is supposed to do. Own something, build something, and earn a return on the ground it sits on.”
Fresh Roots has signed offtake agreements with U.S. restaurants and hotel chains. The demand is locked in. Now we are inviting the African diaspora to own the farmland that supplies it
Immigrants have been sending money home for generations. Most of it goes to family expenses such as school fees, hospital bills, and building projects. Important. But not productive in the economic sense.
Real estate in Lagos is speculative. Cooperatives are opaque. Sending money to a relative to “manage a farm” rarely ends well. The diaspora has the capital. The continent has the land. What has been missing is the bridge.
FreshRoots is that bridge.
Every harvest is grown to specification. Your parcel becomes a named, reportable origin in the supply chain.
Signed offtake agreements with American hospitality buyers. Demand is contracted before the seed goes in the ground.
You buy the land. We do the work. The harvest has a buyer waiting. Every step is documented and reported to you.
Deeded parcel of farmland in Iseyin, Oyo State, registered to you
Annual profit share from harvests grown on your land
Long term appreciation of titled agricultural property
Transparent quarterly reporting on planting, harvest, and sales
Site visit access. See your land any time you are in Nigeria
Branded harvest reports tying your parcel to specific shipments
Soil testing, land preparation, and irrigation
infrastructure
Planting calendar built around export market demand
Cultivation managed by experienced agronomists and field teams
Harvest, processing, and cold chain handling at our facility
Phytosanitary certification, customs clearance, and export logistics
Direct sales into our signed offtake contracts with U.S. buyers
“The diaspora has been sending money home for generations. We built the vehicle that finally lets that money do what capital is supposed to do. Own something, build something, and earn a return on the ground it sits on.”
Enny is a global trade operator who has spent her career moving products across borders. The kind of operator who knows what a phytosanitary certificate is, what a cold chain log looks like, and what happens at a port when paperwork is wrong.
She is a Black woman, an immigrant, and the daughter of a continent whose agricultural wealth has, for centuries, generated other people’s businesses. The dual perspective is what she calls her “actual edge.”
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